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Evolving with Industry: JRU keeps pace with new BSBA Program

The College of Business and Accountancy is continuously redefining its course offerings to meet

the demands of an evolving industry as well as to ensure that its programs remain dynamic, progressive, and relevant.

For the past decade, call centers have taken over the job market, employing more than 300,000 Filipinos. Not only has it become mainstream, it has leap-froged other industries in terms of growth and work force. With the Business Process Outsourcing (BPO) industry rapidly changing the economic landscape in the Philippines, José Rizal University decided to develop a program that takes advantage of this emerging trend and the strong ties it has with major industry players.

Wanting to capitalize on its growing number of partners from the BPO industry as well as help its graduates secure a gainful employment, JRU opens its Service Management track this school year. Service Management is a major under its flagship Business Administration program. It aims to provide students with a unique perspective on outsourcing solutions and the contracting of the operations and responsibilities of specific business functions to a third-party service provider. It also delves in the processes involved with engaging the operations and maintaining an outsourced service while focusing on the fundamentals of Business Process Outsourcing.

The program is designed to ensure that students are equipped with a solid foundation on service management practice. Industry practitioners head the list of competent instructors that lend valuable experience and know-how. The curriculum is a mix of classroom and online lectures, seminars, and audio-visual workshops.

The increasing demand for highly specialized skill sets has become the norm. With its BSBA major in Service Management program in full swing, JRU will be able to provide a steady stream of capable graduates eager to contribute and make their mark in the progressive and über competitive world of BPOs.